2014 Lexus IS 250 F Sport: Perfect First Time Luxury Vehicle
Meet the newest segment of the U.S. auto market: the young, up-and-coming, first-time luxury car buyer. It seems that just about every luxury car maker has gotten the memo that better doesn’t have to mean breaking the bank.
Brands like Lexus, Mercedes, Audi, and BMW are getting into the game by actively producing affordable, luxury model vehicles with style, comfort, and technology to match.
These days, a car priced upwards of $40,000 wouldn’t get a second look from the millennial buyer. At first glance, the Millennial looks like a buyer that is seemingly hard to appease, but in reality, several major factors like two economic recessions and the lack of available positions in the job market, largely determines how this group spends its money.
Witnessing what it’s like to survive our country’s most recent economic downturn is an experience that has created an incredibly important foundation, molding the thinking of the Millennial into what it has become today.
While the weight of influence in virtually every corner of the market can be contributed to a successful generation of Baby Boomers, Millennials now make up about 25 percent of the U.S. population and will likely one day overshadow the purchasing power of even their well-to-do moms and dads.
The auto industry recognizes that Millennials heavily influence consumer demand and because of this, many luxury car brands have stepped up to the plate, offering performance savvy vehicles, but with a smaller, more cost conscious price tag.
Auto makers like Lexus have built some of their entry-level luxury sport sedans like the 2014 IS 250 F Sport, around this very premise. Today, $30,000 is the new $40,000 for this segment of the market.
Don’t let the sticker price fool you. Luxury performance vehicles like the IS F Sport aren’t lacking much in terms of comfort and class. A 2.5 liter V 6 kicks out 204 horsepower, while an aggressively styled exterior lures even the most finicky first-time luxury car buyer in.
Packed with signature Lexus equipment like Drive Select Mode, optimized driving position, Lexus Enform, a Mark Levinson Premium Surround Sound Audio System and a bold, but thrilling Spindle grill, Lexus wanted to make sure Millennials or anyone else new to the Lexus IS F Sport won’t ever want to settle for anything less.
Stop over to Lexus of Highland Park for a great selection of new and pre-owned quality Lexus vehicles at a reasonable price.
