Category: History

Lexus Sets Their Sights on Millenials and Generation X in 2015

Lexus Sets Their Sights on Millenials and Generation X in 2015

According to Lexus Vice-President Jeff Braken, the combination of great new products and energetic performance from dealers has made 2014 a very successful year for the brand and the luxury market as a whole. But...

Lexus Expects to Meet and Exceed 2014 Target Sales

Lexus Expects to Meet and Exceed 2014 Target Sales

In 2012, twelve of the best-selling luxury brands made up a little more than 10 percent of car sales in the world’s largest market for luxury vehicles. Prior to 1965, as expected, American car...

History of the Lexus ES

History of the Lexus ES

The Lexus 250 Series The Lexus ES 250 series was introduced to the world by the car maker in 1989 and along with the iconic LS sedan as an attempt to pursue perfection. Sharing...