First CarPlay 2019 Lexus Model
Cars with smart screens on their dashboard are all the rage. The people who have them, love them. The people that don’t, should seriously considering putting that on the ‘must have’ list for buying...
Category: technology
Connected Technologies Advance User Experience in Lexus
In August, Toyota announced the establishment of their new Connected Technologies team to advance and personalize the driver and passengers’ experience. This team, comprised of individuals in strategy, planning, development, engineering and operations crews,...
Back and Better Than Ever: The 2017 Lexus GS 200t
The mid-size luxury sedan market—particularly from the likes of Audi, BMW, Jaguar, Lexus, and Mercedes-Benz—is hands down one of the most competitive out there. For quite a while (since the 1990s to be exact),...
Lexus’ Spider-Themed Kinetic Seat
Obviously, information can come from anywhere. Being even halfway involved in the automotive community, you always hear famous stories with regard to how one designer was inspired by this or that animal (e.g., usually...
Lexus is Looking to Use Holograms
Two weeks ago, Lexus revealed the UX concept for the Paris Motor Show. The company only showed one photo of the exterior, but did give a generic description of the interior, saying it would...
Lexus shows off innovation, creativity in Amazing in Motion ad series
Lexus’ Amazing in Motion ad campaign was launched two years ago as a way for the automaker to flex its creative chops while demonstrating its talents for innovation, imagination, and design excellence. The strategy,...
Automated Braking Systems Just Got More Affordable
We rest a lot easier at night knowing that the vehicles we sell at Lexus of Highland Park are safe. We are able do this because we know that Lexus and parent company Toyota...
Lexus Launches First Turbocharged Engines
When Lexus launched the NX200t, it also launched another first for the automaker—the company’s first turbocharged engine. In the NX200t, the engine produces 238 horsepower and 258 lb-ft of torque. The torque band lies...
Lexus Launches Smart Billboards in Australia
You may not be able to pilot your own flying car yet, but in Australia you can still have the science fiction experience you crave. Lexus’ new smart billboards went live in five different...
Lexus Introduces New RC F Using Oculus Rift Technology
Lexus has teamed up with Oculus VR, a California-based virtual reality company, utilizing the Oculus Rift technology to create a virtual driving experience for RC F enthusiasts. Oculus Rift came on the scene back...
