Lexus ES Makes History in U.S.
In America, we are a country of firsts. In 1939, we were the first in the world to develop nuclear weapons. In 1969, the first human being to set foot on the moon was...
Monthly Archive: January 2014
2015 Lexus RC Coupe Brings Emotional Appeal
“Waku waku doki doki” in Japanese means “trembling nervousness” and “the sound of rapid heartbeats” as the result of “excited anticipation.” More specifically, it is the feeling of anticipation or a rush of adrenaline...
Lexus Showcases “Trace Your Road” Campaign
The world’s first life-sized, real-time video game was crafted as a way to showcase the unique qualities of the Lexus IS Hybrid and underline its design and performance, as the car company draws a...
2014 Lexus IS Wins Five-Star Safety Rating
When most people think of a luxury and performance vehicle design, handling, speed, and performance come to mind. But just how much emphasis do luxury car enthusiasts place on safety? Even sports vehicle lovers...
Why Lexus Created the IS F
Dubbed in 2008 by Lexus as the world’s fastest shifting automatic in a production car, the strategically planned and masterfully devised “F1 Project” was birthed from the desire to carry on the legacy of...
Lexus Brand Undergoes Major Transformation
Exciting. Exhilarating. Two words that Toyota Motor President Akio Toyoda used to describe the prescription for the future of the well-known Lexus brand during a launch party of its global ad campaign back in...
