Monthly Archive: February 2014

Lexus Ranks Highest for Dependability

Lexus Ranks Highest for Dependability

J.D Powers and Associates has performed research on vehicle quality and dependability for the past 25 years and for three years in a row, Lexus has topped the list for vehicle dependability. In a...

Lexus Makes Revolutionary Move with RC F Model

Lexus Makes Revolutionary Move with RC F Model

How does the 2015 Lexus RC F deliver fire-breathing performance, but remain fuel-efficient at the same time? The original Atkinson’s cycle was invented in 1882 by James Atkinson. At that time, Atkinson wanted to...

Lexus Takes New Approach to Advertising

Lexus Takes New Approach to Advertising

Aside from the more formal definition of the term, “native advertising” is a way for a brand to take the average everyday ad and modify it to be more effective and engaging for a...

History of the Lexus ES

History of the Lexus ES

The Lexus 250 Series The Lexus ES 250 series was introduced to the world by the car maker in 1989 and along with the iconic LS sedan as an attempt to pursue perfection. Sharing...

2015 Lexus NX Hybrid Caters to Young Urban Buyers

The goal: Design a compact crossover that eclipses that of the others in the same segment. The buyer: Young millennials looking for a small, sporty ride with a high-end price tag. In a market...

Winter Car Care Tips for Your Lexus

Winter Car Care Tips for Your Lexus

Along with winter comes snow, ice, and temperatures that are sometimes well below normal. These kinds of weather conditions can be especially hard on your vehicle. Keeping your Lexus in top condition this season...