As Truck Manufacturers Find New Success in Luxury Market, Is It Time for a Lexus Truck?
With more and more luxury automakers turning themselves toward fresh, reinvigorating efforts beyond the traditional flagship sedan in newer classes like crossovers, SUVs, and even trucks, it’s becoming clearer than ever that the boundaries of luxury are only defined by a willingness to innovate. Companies like Mercedez-Benz, BMW, and even Jaguar have been moving at an unprecedented rate to fill their new lineups with entries that are looking to chart new territory, and the rising of this tide is starting to get some rumors swirling about the possibility of an upcoming new Lexus truck model.
Considering the success of Lexus sibling Toyota in the U.S. truck market, with leading offerings like the Tacoma and Tundra still going strong as they move confidently into the 2016 model year, it does seem safe to assume that it’s only a matter of time before Lexus becomes a bigger part of the luxury vehicle industry’s current vigorous expansion into non-traditional arenas. Recent reports have also been showing that a record number of traditional luxury sedan buyers are making surprising moves toward the luxury offerings coming from U.S. truck manufacturers, and it remains to be seen how far the leading luxury brands are willing to follow these customers into realms currently dominated by bold new high-end entries from makers like Ram, Ford, and GMC.
Either way, the transformation continues on both sides, and it remains to be seen how much this new dynamic is going to shake things up. While there are no official plans for a Lexus truck announced quite yet, the company is certainly putting a notable focus on some of its more pioneering new entries and redesigns like the pioneering LX, which continues Lexus’ recent evolution into more rough-and-tumble design aesthetics, and comes bearing the description of “brute luxury.” We can’t say whether or not things are sure to end up in a competitive Lexus truck model to help lend Toyota an edge against surprising new competition, but it’s certainly clear which way the momentum is moving across the board.
Having stood toe-to-toe with other pioneers in the luxury crossover and SUV markets since the initial introduction and popularization of the categories, Lexus does indeed seem to stand in the perfect position to provide an ideal bridge between traditional luxury sedan buyers and the new world of more powerful and practical luxury trucks. And with a wide range of models like the Lexus LX, GX, and RX families still holding their own in the luxury SUV market alongside the continued impressive evolution of Lexus sedans like the futuristic IS and the sleek, classy GS, it’s a sure thing that plenty of energy remains to be put toward some even more exciting efforts in the very near future. As always, you can count on getting all the most up-to-date info on the upcoming excitement, as well as the excellent current stable of Lexus vehicles, right here or in person anytime at Lexus of Highland Park!
