Category: Innovations

Lexus Makes Revolutionary Move with RC F Model

Lexus Makes Revolutionary Move with RC F Model

How does the 2015 Lexus RC F deliver fire-breathing performance, but remain fuel-efficient at the same time? The original Atkinson’s cycle was invented in 1882 by James Atkinson. At that time, Atkinson wanted to...

Lexus Takes New Approach to Advertising

Lexus Takes New Approach to Advertising

Aside from the more formal definition of the term, “native advertising” is a way for a brand to take the average everyday ad and modify it to be more effective and engaging for a...

Lexus Showcases “Trace Your Road” Campaign

The world’s first life-sized, real-time video game was crafted as a way to showcase the unique qualities of the Lexus IS Hybrid and underline its design and performance, as the car company draws a...