Get the Scoop on the Official Results of a Very Productive 2015 at Lexus!
With 2016 now in full swing, it’s finally a perfect time to catch up on all of the details from the last year at Lexus. And now that the dust has finally settled in regard to all of the official numbers, Lexus has announced all of the pertinent information on their performance in 2015, giving us not only a fair look back, but some very helpful particulars for getting a solid idea of what to expect this time around the block.
For starters, the general numbers show a successful upturn in global sales for a year that was definitely full of a lot of activity, both in the evolution of returning models like the RX and LX models, and in the rookie runs of some exciting new additions to the Lexus lineup, such as the fresh RC and NX series. All in all, a total of just over 650,000 vehicles sold worldwide sees global sales up twelve percent, the fourth year in a row for double-digit growth at Lexus, and that’s just the kind of boost that the company is happy to find themselves building on while moving into another already promising year.
Gains were present in every major market for the company, with sales up 12 percent in North America, 14 percent in China, and an invigorating 20 percent in Europe. Notably, Lexus continues to lead the charge in the realm of luxury hybrids, too, with sales of the cutting-edge vehicles nearing one million cumulatively and accounting for almost a quarter of the company’s global total in 2015. One way or another, there’s no question that there’s definitely going to be plenty more of exciting development on the way from Lexus following such a good showing of last year’s redesign-heavy approach.
As well as overall sales, Lexus officials also made much note of the success of other integral aspects of the brand, including the company’s brand new, ultra-modern Lexus Safety System + technology, and a host of brand initiatives that helped the company to chart new cultural territory in addition to its increased sales. Some of these creative engagements included a top-prize showing at Milan Design Week, and the company’s opening of a ‘luxury brand experience space’ in Dubai, the first to be launched outside of Lexus’ home country of Japan.
A year of hard work has certainly paid off and proven to be its own reward, but it’s always nice to receive a bit of recognition for those efforts as well, and Lexus makes it clear that they’re very grateful to have received a generous share of accolades from a number of industry authorities. Kelley Blue Book named Lexus the ‘Luxury Brand with the Best Resale Value,’ a trend that continues into its fifth year. With their fresh new attitude now tried and true, and with a serious store of innovative energy and resources at hand, we think it’s more than safe to anticipate some more very interesting efforts from Lexus in 2016, and you can bet that we’ll have all of the pertinent details available for you here at Lexus of Highland Park. When there’s so much to look back on fondly, we can’t help but find ourselves looking forward with excitement at the same time.
