Lexus Sees New Success With RC 350 Super Bowl Presentation
We are more than happy to announce that it looks like the results of the big game are coming up in our favor after this year’s competition! Reports from Kelley Blue Book’s analysis of the most-searched-for new car models following the commercial presentations made during Super Bowl XLIX have shown that the new Lexus RC 350 led the pack in model-specific activity on the trusted automotive information source’s website, as compared to the ten other specific models advertised during the game. It may not seem like much in comparison to the excitement of the game itself, but we thought it was worth cheering about!
Just in case you missed the first chance to get acquainted with the sleek new Lexus RC family, which also includes the continuously variable transmission V6 300h and the high-performance V8 RC F, you can still catch the original presentation, which Karl Brauer, senior analyst for Kelley Blue Book’s KBB.com, called an “automotive ballet between real and remote-controlled Lexus coupes.”
To get a little bit more personal, though, we can dive in and take a deeper look at the RC 350’s 3.5-liter, 306-horsepower 2GR-FSE V6 engine, available all-new touch pad interface, combined Lexus Dynamic Handling system, and eight-speed sport direct-shift transmission. Looking at specs like those offered by the whole RC family, it’s no wonder that Lexus is anticipating a personal record-setting year.
According to Kelley Blue Book, in December 2014, Lexus’ average transaction price rose 2.4 percent from a year earlier, a promising upturn that comes fresh on the heels of Lexus General Manager Jeff Bracken’s bold announcements of the company’s intentions to achieve a new personal best in 2015, specifically with a nine percent sales increase to a record 340,000 cars sold. It’s a challenge that we’re more than happy to accept!
With an anticipated nine new and redesigned models hitting the showroom floors, not to mention some new turbocharged options and an exclusive 2015 special edition to satisfy true connoisseurs, we’re definitely getting excited here at Highland Park about achieving a truly banner year at Lexus. Both new and returning Lexus drivers alike can look forward to a whole range of exciting new ventures, including hybrids, special editions, and high-performance options of all kinds making their way to consumers in the near future.
Lexus of Highland Park is proud to showcase our impressive Lexus models, and we’re looking forward to an unprecedented year setting similar new high standards in serving our customers. Don’t hesitate to treat yourself to a taste of the incomparable Lexus experience at Lexus of Highland Park, we can’t wait to help you to redefine luxury for a new year!