Take the Keys to An All-New 2016 Lexus RX From Jude Law!
In the new Lexus promotional campaign, the brand puts some engaging effort into shining a deserving spotlight on the newest generation of its pioneering RX mid-size SUV. With a little help from British film star and producer Jude Law, Lexus ‘ new ‘Life RX’ campaign makes for an enchanting window into the experience of owning and driving the classic RX. It comes as no surprise, as the RX has confidently remained the best-selling luxury SUV in the U.S. since its debut in 1998, carrying the torch of rugged luxury into a new era of unprecedented expansion in the segment. Don’t miss a good chance to check out the 2016 Lexus RX in this new video today, dressed in its best and ready for a brand new year!
In the feature, actor Jude Law, who remains well-known to American audiences thanks to his great work in such films as Gattaca, The Talented Mr. Ripley, and Road to Perdition, presents his personal RX to an eager valet. Seeing his opportunity for some serious fun on the road, Law’s valet takes the audience on a wild first-person ride through some very unusual and entertaining adventures, sharing a world of enjoyment behind the wheel of the RX in only a few minutes’ time. Arriving back just in time to meet Law exiting his appointment, the young valet takes a heartfelt moment to connect with Law as the two exchange knowing smiles. We love that the feature makes it clear that when you’ve got something as truly elating as the RX at your disposal, the desire to share the experience just can’t be helped!
Offering some further interactive elements online, the Lexus ‘Life RX’ campaign aims to align potential RX customers with images of the RX in action supporting an adventurous, jet-setting lifestyle. The company’s website also provides an online custom-build workshop, a detailed video tour of the 2016 RX, and a journal of photos and videos to supplement these new feature spots.
“I love driving and the escapism that comes with it,” Law has offered in relation to his involvement with the campaign, happy to lend himself to an effort in “bringing something to life that was immersive and included everyone on the journey.” Today, there’s still little else on the market to rival the RX’s perfected balance of luxury, cutting-edge style, and rugged performance, even in a world much more full of luxury SUVs than ever before, and we couldn’t be more pleased with Mr. Law’s involvement in this stylish new campaign. Of course, when it comes to getting down to business, we’ll be right here at Lexus of Highland Park to fill you in on the details and get you rolling to your next adventure in the best vehicle that the luxury SUV world has to offer – the classic Lexus RX!