Toyota’s Lexus brand is promoting its GS F in an unusually tactile manner: Opera Mediaworks and Immersion Corporation have teamed up to help marketers improve campaign performance by adding touch technology to video. Along...
Lexus returned as the official Vehicle of the U.S. Open for the 10th consecutive year. During the tournament June 16 – 19 at the Oakmont Country Club in Oakmont, Pennsylvania, the automaker had several new...
Highland Park’s streetscape consultants are recommending the city remove the landscaped median on Central Avenue and widen the sidewalks to allow for outdoor seating and cafe space in a new plan presented this week....
The National Automobile Dealers Association (NADA) recently completed a survey on dealer attitudes to study dealer sentiment, with the goal of encouraging automakers to regularly engage in constructive and beneficial exchanges with their dealers....
