Lexus Official Vehicle of the U.S. Open
Lexus returned as the official Vehicle of the U.S. Open for the 10th consecutive year.
During the tournament June 16 – 19 at the Oakmont Country Club in Oakmont, Pennsylvania, the automaker had several new activities on site.
Along with a display of the all-new 2018 LC 500 grand touring coupe and the 2016 LX 570 luxury utility vehicle, Lexus provided interactive activities for visitors in the Lexus Performance Drive Pavilion at the U.S. Open’s Spectator Square.
A golf simulator let fans take a virtual swing to hit a hole-in- one on Oakmont’s signature Par 3 hole for the chance to win a two-year lease of the new 2016 RX 350 luxury utility vehicle. In addition, a dedicated tribute wall for Lexus golf ambassador Johnny Miller featured memorabilia, photography and quotes from his iconic, record-breaking 1973 U.S. Open win at Oakmont Country Club.
Other activities included co-branded merchandise giveaways, photo opportunities with the U.S. Open Championship Trophy and exclusive autograph sessions with Lexus golfers including Jason Day, Billy Horschel, Peter Jacobsen and Mark O’Meara.
Attendees will also had a chance to win a two-year lease of a new car. Lexus owners got the benefit of 100 preferred VIP parking spaces for Lexus drivers available daily at the tournament. In a partnership tied to the Open, UberLexus courtesy rides were available to and from the course in the Oakmont and Pittsburgh areas (limited availability due to high demand).
The luxury automaker also provided over 300 courtesy vehicles to players and USGA staff throughout the Championship.
In its continued commitment to active lifestyle, Lexus renewed its partnership with the United States Golf Association last year to remain the exclusive automotive partner through 2020. Lexus also currently sponsors 15 golf greats, including Jason Day, Johnny Miller and Annika Sörenstam.
Golf is a passion point for Lexus customers, said Steve Jett, national manager, digital media & engagement events at Lexus.
“Partnering with the USGA gives us an opportunity to provide our customers with premium experiences around the sport of golf,” Jett says. “We know how passionate our customers are about golf and feel that our vehicles complement the game. Golf requires performance and precision, qualities that we value, too.”
Lexus is proud to support golfers at the U.S. Open – for this year and for many more to come.
