Author: Aim

Lexus’ Innovative New Mobile Advertisement

Toyota’s Lexus brand is promoting its GS F in an unusually tactile manner: Opera Mediaworks and Immersion Corporation have teamed up to help marketers improve campaign performance by adding touch technology to video. Along...

Lexus Official Vehicle of the U.S. Open

Lexus returned as the official Vehicle of the U.S. Open for the 10th consecutive year. During the tournament June 16 – 19 at the Oakmont Country Club in Oakmont, Pennsylvania, the automaker had several new...

Highland Park Increasing Pedestrian Friendliness

Highland Park’s streetscape consultants are recommending the city remove the landscaped median on Central Avenue and widen the sidewalks to allow for outdoor seating and cafe space in a new plan presented this week....

Lexus Ranked Most Valuable Auto Brand by Dealers

The National Automobile Dealers Association (NADA) recently completed a survey on dealer attitudes to study dealer sentiment, with the goal of encouraging automakers to regularly engage in constructive and beneficial exchanges with their dealers....

Lexus NX 200t Upgrades and Changes

We are now in the second year of Lexus’ first ever compact crossover, and chances are, if you were a fan of the 2015 Lexus NX 200t, you are more than likely going to...

Lexus RX350 Towers Above Competition

There are many reasons the Lexus name demands respect, and one of them has to do with its industry-leading RX Series. The Lexus RX Series vehicles have been known for quality and innovation at...

Lexus Dramatizes IS Luxury Sedan Look

An updated version of the Lexus IS luxury sedan has been unveiled at the 2016 Beijing motor show. The compact executive saloon was in need of some major improvements in order to keep the...

Highland Park’s How-to-Fest

Recently the residents of the North Shore of Highland Park were able to participate in the city’s How-To-Fest on May 19th from 10:00 a.m. to 5:00 p.m. The event was held inside numerous businesses...

Lexus NX 200t F Sport

Lexus has dominated the midsize luxury crossover segment for years with its popular RX 350. But as rivals started offering compact luxury CUVs like the Range Rover Evoque, Lexus decided that the RX needed...

Lexus RX overshadows NX

Lexus has done exceedingly well with its utility vehicle line with four models that include the brand’s top-selling vehicle – the Lexus RX, which far outsells the most popular Lexus sedan. The premium Toyota-owned...