Lexus Taking on Water and Roads
Lexus has decided to mix things up. Why? Because they can of course! The brand is hitting the waves, in a good way. In 2015 the Lexus team in Nagoya, Japan revealed a yacht...
Category: Innovations
Lexus Redesigns Iconic RX Crossover for 2016 In Hopes to Appeal to Millennials
When the Lexus RX appeared back in 1998, it was first released in Japan under the name of Harrier out of a concept formulated by Toyota Motor Sales and executives in 1993. The...
Lexus to Build a Hydrogen Powered Car by 2020
It’s clear the auto industry is always advancing. From new safety features to the newest technology, the advancements are never-ending. Recently, Lexus showed off their hydrogen powered concept car in a North American debut...
How Lexus Will Win Over Millennials
As 2016 begins we’ll see a fresh start for a new Lexus. The automaker once known for marketing its inexpensive sports cars and luxury sedans to young bachelors is shifting specifically to capture the...
The Lexus LF-LC May Signal What’s Ahead for the Next Generation LS
At Lexus of Highland Park we are just fine with the Lexus LS, but it has been awhile since this flagship model has seen an upgrade. That’s why we were heartened by news of...
Could Toyota be Setting Up the Lexus for Satellite Broadband?
The automotive industry is all about technological progress. And, speaking of progress, providing new Lexus buyers with access to the Internet in his or her cars is currently fueling a big percentage of the competitive...
An Awesome Drivable Origami Lexus IS Replica is Born!
Recently, Lexus and Origami have been tossed around in the same paragraphs, specifically the idea that the automaker’s recent design owes a bit to the Japanese art of paper folding. It turns out these...
Early Details Now Emerging About BMW’s Partnership With Lexus on New Supercar Project!
It’s not every day that competing brands get to pass through the usual barriers of business to join forces on something truly epic. But, thankfully, as the spirit of innovation is still strong enough...
As Truck Manufacturers Find New Success in Luxury Market, Is It Time for a Lexus Truck?
With more and more luxury automakers turning themselves toward fresh, reinvigorating efforts beyond the traditional flagship sedan in newer classes like crossovers, SUVs, and even trucks, it’s becoming clearer than ever that the boundaries...
Lexus Demonstrates Hoverboard Capabilities in New Short Film
Hoverboards are real and we have Lexus to thank for it. As part of their “Amazing in Motion” campaign to showcase creativity, design excellence and innovation from the Lexus brand, the automaker collaborated with...
