Lexus Dares to Revolutionize Luxury Performance Vehicles

Taking design cues from the LF LC concept car and mirroring the power of its descendant, the IS F, Lexus’ newest 2-door RC F coupe is set to make its debut this Fall.

The evolution of the Japanese automaker could be contributed to many things: the brand’s plans to increase its share in the global automobile market, the increasing number of able-bodied vehicles produced by its competition including powerful, iconic sports cars such as the BMW M4 and the Mercedes-Benz C63 or even the desire to build a more passionate, enthusiast-focused performance vehicle like the LFA supercar.

But one thing critics and fans may not know is the willingness on the part of Lexus to engage the opinion of others outside of the company.

This is a common practice among people like former Project General Manager Hirokazu Koga and Chief Engineer of the F Project, Yukihiko Yaguchi. Each of these men hold a deep love and appreciation for cars that are beautiful, powerful, and fast.

This passion runs so deep, that every year the Japanese auto maker solicits ideas on the development of their vehicles from Lexus enthusiasts. There is a genuine curiosity for what makes automobiles – the best in their class – tick. This holds especially true for Lexus-branded luxury sports cars like the RC F.

Both Yaguchi and company president, Akio Toyoda, are accomplished race car drivers in their spare time. Their interest in creating an automobile that not only offers dynamic performance, but also incites driving pleasure, runs deep.

Those of us here at Lexus of Highland Park know that Toyoda and Yaguchi aim to utilize their inspiration to develop cars that respond to people, while making cars that people respond to.

And so the evolution continues with the all-new RC F – just one of Lexus’ performance vehicles that has adopted sportier, more athletic and aerodynamic styling.

Each luxury performance vehicle has been created with a new attitude, along with the brand’s new L-finesse design philosophy; an ideology that strives to make the RC F more distinctive and eye-catching, while offering comfort agility and fuel economy.

The 2015 RC F is a revolutionary new concept that is sure to put Lexus at the forefront of innovation. But don’t take our word for it.  Stop by Lexus of Highland Park and learn more about the upcoming 2015 Lexus RC F. Before you visit, take a virtual tour of our Lexus dealership near Chicago!