Tagged: advertising

Lexus Super Bowl

Lexus Super Bowl Ad Lets One “Experience Amazing”

Lexus used its first Super Bowl appearance since 2015 to debut a new global tagline, “Experience Amazing,” which the brand says reflects Lexus’ “historically unyielding commitment to providing the best possible customer experiences.” A...

Lexus vehicles

Iconic Red Bows are Back on Lexus Vehicles

Lexus is encouraging consumers to wish big this holiday season — big as in a new vehicle with a giant red bow in the driveway. (And a puppy.) Eighteen years ago, Lexus came up...